Reward Regular Attendees and Encourage Repeat Visits
In the competitive and vibrant nightlife industry, retaining loyal customers and encouraging repeat visits are vital. Our digital membership card service offers an innovative solution tailored specifically for nightclubs and bars, enhancing customer loyalty and engagement through subscription-based memberships and redeemable points-based cards.
Club 77 Membership Program 2024
Sydney nightclub launched a membership program targeting different patron demographics by leveraging multiple cards, with varied pricing tiers and membership perks.
Membership Tiers
- Club Freq: Top tier monthly membership for most engaged customers.
$39.00 /month
$429.00 /year
- Club Kid: Base tier monthly membership for new patrons of the venue.
$19.00 /month
$199.00 /year
- Hospo Card: Membership made only for Hospitality workers with a one off yearly fee.
$39.00 /year
- Locals Card: Membership made only for local residents and working from within a 5km radius of the venue workers with a one off yearly fee.
$39.00 /year
Membership Benefits
- Discounts on drinks
- Priority entry for members and guests
- Merch store discounts
- Exclusive event access
- Free cloak room
- Member only discounts on Sundays
- Free items from Club store
- Discount and free entry to events
Venue Benefits
Engagement: Foster a sense of community and belonging among your most dedicated patrons, encouraging them to return frequently.
Inclusive Environment: Make all patrons feel valued and appreciated through personalised rewards and exclusive memberships
Predictable Income: Subscription-based memberships provide a steady stream of revenue, helping to stabilise income and support financial planning.
Member Retention: With ongoing benefits, members are more likely to maintain their subscription, leading to long-term customer retention.
Streamlined Processes: Digital membership are scanned using our free scanning app available to use on any phone
Real-Time Updates: Points and benefits are updated in real-time, ensuring a smooth experience for customers.
Customer Insights: Collect valuable data on customer preferences and behaviours, allowing you to tailor your marketing efforts.